Field Marketing Manager- PacNW

Seattle, Washington, United States Full-time Allows remote

REBBL Field Marketing Manager, PacNW

Job Description

 

 

Who We Are

REBBL, Righteous Plant Alchemy ™, is a fast-growing beverage company based out of Emeryville, California, crafting Elixirs that reflect our obsessive attention to ingredient purity, potency and authenticity.  We were born out of a conscious collaboration between global thought-leaders, whose soul purpose was to address the malfunctioning global food system through a regenerative business model that would respect, uplift, and delight the world.

 

Our Standards

 

Organic – Every ingredient we use is organically grown for your health and for the health of the farmers, the soil, and the water where it was produced.

 

Fair Trade – We support fairly traded ingredients whenever they are available.

 

Real Ingredients – REBBL is made from real foods and ingredients that you can pronounce and recognize. We believe in the intelligence of nature and respect the natural health promoting complexity of whole foods.

 

True Taste – What you taste is what you get – the whole ingredients and herbs – that’s it. No taste bud trickery. No strange after tastes created by flavor labs. No thickeners to make you believe you are getting something that you are not.

 

Efficacy – Our promise: If we can’t use a super herb at meaningful, efficacious levels, then we won’t use it at all. When we see “50mg Ginseng” on a canned energy drink, we can only sigh and shake our heads….what a waste of a perfectly good ginseng root.

 

Super-herbed – We believe that everything can be improved. And we believe one of the best ways to improve foods is to add super-herbs

 

Our Commitment to Impact

We are deeply committed to supporting human dignity through impact sourcing and supply chain integrity. 2.5% of our net sales go to Not For Sale, our nonprofit partner, to support their efforts in eradicating human trafficking. Through initiatives with our grower communities, we strive to stop trafficking before it happens, and in our efforts with Not for Sale, we support the healing of those who have been trafficked.

 

Full Time Field Marketing Manager Position Overview

Bring our brand to life in the market by driving creative and innovative activation that supports the growth of REBBL and drives in-store velocity. Create strategic plan for consumer sampling, events, in-store demos and influencer marketing. Manage a team of part-time Brand Ambassadors, while embracing, understanding, and implementing the brand strategy in the market place. Work with the sales team and key retailers to drive brand awareness and trial at store level. Live our company values and establish a local ‘face’ for the REBBL Brand. Report directly to the West Field & Retail Marketing Manager.

 

Key Responsibilities Include:

Consumer Events and In-Store Sampling:

  • Recruit, train and manage full team of enthusiastic Brand Ambassadors. Management includes overseeing manpower budget, scheduling of day to day activation, timesheet and expense approvals, etc.
  • Manage day to day activities of Brand Ambassador Team to ensure proper execution and brand alignment for local events, retail execution, and in store demos to drive trial to purchase
  • Explore, secure and manage consumer event opportunities for the team to activate
  • Lead and manage execution at key events, demos, and influencer activations
  • Develop effective and breakthrough local marketing strategy and initiatives that help create and increase brand awareness and help drive sales back to retail

 

Retail Support:

  • Build and manage retail schedule focusing on demo's, sales programming support, store manager engagement, and merchandising
  • Interact with internal sales team to properly align brand goals with sales initiatives
  • Identify influencer retail account opportunities to introduce the brand and products, gaining new account business and order commitments
  • Meet measurable and specific monthly/quarterly objectives for all sampling activities across the market

 

Influencer Marketing:

  • Develop seeding and sampling strategy allowing us to connect with local key influencers, securing breakthrough events where each brand can thrive among attendees, creating future connections and brand affinity

 

Other:

  • Manage and create weekly and monthly recaps of market execution, capturing various metrics that support and validate Field Marketing Team initiatives
  • Implement and manage monthly metrics tracking with the Brand Ambassador team, that ensures the team is reaching key goals
  • Some local market budget management. (i.e. Monthly Brand Ambassador hour tracking, local event budget, etc.)
  • Gather, track and share valuable retail/consumer feedback that contributes to innovation, quality control, and other important branding decisions
  • REBBL Fleet Care – local fleet vehicle maintenance and daily care
  • Maintain accuracy of product and toolkit inventory and tracking. Manage organization and cleanliness of local storage unit(s) -- highly organized.

 

 

General Qualifications:

  • Valid state issued driver's license with clean driving record
  • Must live in the Seattle area and have knowledge of the area
  • 1-2 years relevant experience in events, promotional leadership, and consumer products marketing
  • Displays discretion and judgement regarding all brand decisions and management of the area
  • Sales and/or retail experience preferred
  • Strong networking and relationship building skills; energetic, motivated, outgoing, competitive and embraces the brand
  • Excellent communication skills, including ability to train Brand Ambassadors and deliver engaging presentations
  • Experience assessing and negotiating local partnership opportunities preferred
  • Ability to take direction well and contribute insights and knowledge gained in the field -- your opinion and experience matters
  • Must be proficient in MS office (Word, Excel, PowerPoint)
  • Must have a smart phone with ability to take/upload/identify photos; Internet access -- constantly connected to what is going on in the area
  • Flexibility to work days, nights and/or weekends
  • Creative, innovative, self-starter
  • Multi-tasker who creatively and effectively solves problems
  • Ability to travel up to 25%, primarily within area
  • Must be able to lift/ carry a minimum of 30 lbs.


To apply:

  • Please send your resume to: Amira@rebbl.co with “FMM, PacNW” in subject line
  • Please include a paragraph describing yourself and why you are a great fit for this position

 

Apply for this opening at http://rebbl.recruiterbox.com/jobs/fk0f8bd?apply=true