Marketing Coordinator

REBBL HQ- 5900 Hollis St. Suite L Emeryville, CA 94608 Full-time

REBBL Marketing Coordinator

WHO WE ARE

At REBBL, Righteous Plant Alchemy ™, we are a fast-growing beverage company based out of Emeryville, California, crafting Elixirs that are a reflection of our obsessive attention to ingredient purity, potency and authenticity.  We were born out of a conscious collaboration between global thought-leaders, whose soul purpose was to address the malfunctioning global food system through a regenerative business model that would respect, uplift, and delight the world. What we aim to achieve will not come easily; this work takes serious grit. Our goal is to consciously grow a performance-driven, best in class team that is REBBL-hearted with passion, unrelenting drive, and mutual trust. We’re looking for someone extraordinary to join our tight-knit team.

COMMITMENT TO IMPACT

We are deeply committed to supporting human dignity through impact sourcing and supply chain integrity. 2.5% of our net sales go to Not For Sale, our co-founder and nonprofit partner, to help us create a future without human trafficking. Through initiatives with our grower communities, we strive to stop trafficking before it happens, and in our efforts with Not for Sale, we support at-risk individuals and the healing of those who have been trafficked.

WHO YOU ARE

  • Entrepreneurial: energized and invigorated in a fast-paced, dynamic and lean organization. Can be scrappy, resourceful and creative while also embracing and helping create the right process
  • Ready & willing to put all hands on deck to tackle the nitty-gritty projects that keep our business flowing
  • Exceptionally Organized
  • A Team Player; A great listener and communicator
  • Curious and Creative- always bringing a creative, optimistic approach to challenges and never settling for the status quo
  • Social media savvy; welcoming of and in tune with the latest digital marketing trends on platforms like Instagram, Facebook Twitter, and innovative new channels to better connect with our Tribe.
  • Strong, thoughtful communicator; can adapt to the brand voice across various social platforms and in all outward facing communications.
  • Welcoming of humor in the midst of high-stress situations
  • Strong sense of job ownership
  • Good problem-solver and trouble-shooter
  • Ability to manage multiple projects and projects across departments to ensure communications are consistent and integrated
  • Inspired by our REBBL brand look/feel. Great eye for aesthetics and design.
  • Able to meet communicated schedules and deadlines
  • Passionate about sustainability, people, the planet, making a difference and REBBL… and the work we do every day

Purpose

The REBBL Marketing Coordinator will act as a project manager, grassroots marketer and product champion to help support the REBBL Marketing team in delivering day-to-day execution of the Marketing Plan. Areas of support will include social media, Field Marketing operations and logistics, trade and consumer communications, reporting and presentation building, and general Marketing Department support.

Essential Functions and Responsibilities

  • Social Media (40%)
    • Create, schedule, and publish content across REBBL’s social channels, including Instagram, Facebook, Twitter, LinkedIn and our blog, demonstrating a REBBLheartedness at every brand touchpoint
    • Engage with our Tribe’s user generated content, along with brand and influencer partners’ content via the brand account
    • Manage “Tribe Relations” (Customer Relations) across socials and ensure all communication is in the brand’s voice (e.g. Direct messages, Instagram Stories, comments, etc.)
    • Provide strategic input when creating and maintaining the brand's Social Editorial Calendar
    • Work with Community Manager to strategize and develop multi-brand engagements that align with larger brand programs and campaigns
    • Identify influencer partnership opportunities to reach new audiences and support the Communications and Digital Marketing Manager with influencer relationship management, logistics and engagements
    • Act as the point-of-contact for daily Boosted Posts with our Media Agency, and engage on weekly meetings with the Agency team
    • Analyze and report on social data to strategically inform ongoing social messaging in partnership with our Media Agency
    • Continually track social acceleration and engagement against KPIs
    • Stay in the know on digital and social trends, and share insights and findings with the Brand Team
  • POS Management and Fulfillment (20%)
    • Management and allocation-planning of Marketing’s Point of Sale materials and swag inventory
    • Management of the Swag budget across all areas of the department
    • Coordinate outgoing Marketing product shipments and act as point-of-contact for collaborators throughout project lifecycles including brands, influencer partners, media, and the Field Team
    • Conduct research on vendors and partners for Themed Mailers / brand kit materials and contents for integrated campaigns, product launches, etc.
    • Work with vendors for apparel, Point of Sale materials, and other marketing collateral, and project manage the ordering, processing, and distribution of materials
    • Support Field Marketing Director in ensuring all elements are shipped in a timely manner for all trade shows
    • Manage coupon program under strategic collaborative direction of the Field & Retail Marketing Director, track effectiveness and report findings
  • Marketing Assets and Communications (15%)
    • Oversee and manage the Marketing Department email account and correspond with potential brand partners, influencers, Nourishment Specialists, trade partners, etc. ensuring consistent, authentic communication
    • Maintain and manage the year-long Integrated Marketing Calendar including Brand, Field, PR, and Influencer engagements
    • Maintain organization and conduct routine refreshing of the Brand Assets folder with all graphic assets, and act as the liaison for the team’s graphic needs (e.g. sharing bottle renders with Sales, distributing Sale Sheets, etc.)
  • Presentation and Recap Support (15%)
    • Assist in developing content for sales and marketing presentations and tools
    • Compile, organize, beautify and share the Sales & Marketing Monthly Recaps
    • Assemble quarterly competitive recap/ report
  • Administration and General Marketing Support (10%)
    • Support SVP Marketing and SVP sales with scheduling meetings/ calendar bookings/ expenses/ and general administrative needs
    • Support team with researching regulatory and packaging mandatories
    • Monitor and maintain a record of active projects and team budgets
    • Support on special projects
    • Participate in trade shows as needed
    • Event support during key campaign activation

What Were Looking For

  • As we continue to expand, we are seeking a Marketing Coordinator to join our team in a full-time, long term role. This salaried position will interact directly with all departments and report to the Communications and Digital Marketing Manager.
  • The ideal candidate will have experience with social media, and an eagerness to learn and help nurture and grow our brand as we scale it to the next level.

Education and Experience

  • Bachelor’s degree or above
  • Bachelor's degree required, recent MBA grad is a plus
  • 1-3 years consumer packaged goods or food industry experience
  • 1-2 years social media experience with a brand, CPG preferred
  • Excellent written and verbal communication skills and be comfortable working in a productive environment as a hands-on team player who can also operate independently
  • Ability to handle and prioritize multiple tasks
  • Must be highly organized and have a high level of attention to detail
  • Strong computer skills; working knowledge of Microsoft Office required, specifically Outlook, Word, Excel & PowerPoint; Experience with web-based programs and NetSuite or other similar ERP systems a plus
  • Interest in / knowledge of graphic design, mechanical files and packaging design
 a plus
  • Budget management experience

Apply for this opening at http://rebbl.recruiterbox.com/jobs/fk0fi79?apply=true