Field and Retail Marketing Director

Emeryville, California, United States Full-time

WHO WE ARE

At REBBL, Righteous Plant Alchemy ™, we are a fast-growing beverage company based out of Emeryville, California, crafting Elixirs that are a reflection of our obsessive attention to ingredient purity, potency, and authenticity.  We were born out of a conscious collaboration between global thought-leaders, whose soul purpose was to address the malfunctioning global food system through a regenerative business model that would respect, uplift, and delight the world. What we aim to achieve will not come easily; this work takes serious grit. Our goal is to consciously grow a performance-driven, best in class team that is REBBL-hearted with passion, unrelenting drive, and mutual trust. We’re looking for someone extraordinary to join our tight-knit team.

 

COMMITMENT TO IMPACT

We are deeply committed to supporting human dignity through impact sourcing and supply chain integrity. 2.5% of our net sales go to Not For Sale, our nonprofit partner, to support their efforts in eradicating human trafficking. Through initiatives with our grower communities, we strive to stop trafficking before it happens, and in our efforts with Not for Sale, we support the healing of those who have been trafficked.

 

WHO YOU ARE

  • Energized & invigorated by a very fast-paced environment
  • Passionate about positive impact on people & planet
  • Love to help people
  • Ready & willing to put all hands on deck to tackle big strategic plans the nitty-gritty projects that keep our business flowing
  • Welcoming of humor in the midst of high-stress situations

 

As we expand, we are seeking a Field and Retail Marketing Director to join our team in a full-time role based out of our office in Emeryville, CA. This person will be a strategic leader of all consumer sampling and experiential brand building efforts across the US. You will mentor the Field Marketing team within the territory and work closely with Sales leaders to ensure trial activities translate into velocity driving and measurable sales impact.

  

Responsibilities include:

Develop Best in Class Field Marketing Organization and Go-forward strategy

Work with Sr. VP Marketing to develop the field marketing and influencer strategy.

 

Retail Marketing

Work with brand team to Craft creative and disruptive 360 degree retail programs for our field teams to sell-in and execute.  Support sell in process where necessary.

 

Help craft/ create retail selling story. Candidate should be experienced in utilizing Nielsen and Spins data to understand needs and opportunities for the business.  Use data to suggest new entry markets and focus markets and work with sales team to measure market performance. Communicate findings to the organization as needed.

 

Identify and Negotiate Premiere / Influencer Partnerships

Candidate should have vast experience negotiating deal points with key partners.

Manage an integrated approach with existing influencer strategy

 

Manage agencies

Identify the right brand partners and agencies to help us propel our business forward and execute key tactics when necessary.  Lead agency outreach, negotiation and recommend solutions and strategy to Sr VP marketing.

 

Optimize field marketing operations

Implement best practices and solutions for field marketing operations- forecasting, budgeting, planning, shipping, warehousing/ storage, refrigeration, vehicle program, ambassador employment

 

Enhance and create tools for training and managing teams: ambassador training manuals; shared calendars; reporting templates/ tool/systems/ recaps; roles/ responsibilities/ KPIs and more

 

Qualifications:

  • Bachelor's degree
  • 5-10 years prior experience in field marketing, brand management, and/or similar work preferred

Job Specifics:

  • Full-time position
  • Ability to be a self-starter and work independently and remotely; our team is primarily located in Emeryville, CA
  • 40+ hours per week
  • Ability to be on the road and constantly to support market activations
  • Ability to plan and organize (frequently-changing) schedule according to travel, planning & event priorities
  • Strong working knowledge of partner and vendor contract development and special event permitting
  • Exceptional leadership experience with the ability to lead and influence team member
  • Experience building and maintaining partnerships

Apply for this opening at http://rebbl.recruiterbox.com/jobs/fk0mkds?apply=true