Category Manager

Emeryville, California, United States | REBBL | Full-time | Fully remote


Who We Are

REBBL was lovingly crafted to inspire the world to drink differently, with clean ingredients and real functionality, and to support a future without exploitation of at-risk people and the planet – a rebellious approach to creating delicious, authentic nourishment.

Our goal is to consciously grow a performance-driven, best in class team that shares our REBBL- hearted values:

We care about our team, community, and environment. We champion and celebrate justice, equity, diversity, and inclusion, embodying a spirit of warmth and belonging where everyone is welcome.

We communicate honestly and transparently, building trust and having fun.

We collaborate and encourage creativity and innovation to surprise and delight our consumers and customers.

As owners, we hold ourselves accountable for driving results. Our behavior reflects our scrappiness, our passion for winning, and our ability to do more with less.


Commitment to Impact

Based out of Emeryville, California, REBBL was founded to create an innovative business solution to help communities vulnerable to human trafficking. REBBL has donated over $1 million to Not For Sale, our co-founder and nonprofit partner, to help create a future without human trafficking and support the healing of those who have been trafficked. We are deeply committed to supporting human dignity through impact sourcing and supply chain integrity. Through initiatives with our grower communities, we strive to stop trafficking before it happens.

REBBL is not only a Certified B Corp but in the top 10% of all B Corps. Our coffee and tea are Fair Trade certified. We are founding members of OSC2 (One Step Closer to an Organic Sustainable Community), Climate Collaborative, and JEDI (Justice, Equity, Diversity, Inclusion) Collaborative.

For more information on REBBL’s impact initiatives, see our Impact Report (2018) and documentary REBBL With A Cause.


Who You Are

  • Dedicated to bringing a creative & curious approach to problem-solving & troubleshooting while challenging the status quo.
  • Someone with an entrepreneurial, scrappy, get it done attitude.
  • Able to work cross-functionally & at various levels within the organization.
  • Adaptable and able to take on various initiatives that help move the business forward.
  • Able to demonstrate exceptional organizational skills, with the ability to meet project deadlines.
  • Able to navigate overview concepts and messaging as well as dive into the details.
  • Able to work on diverse teams or with a diverse range of people.
  • Able to communicate clearly and thoughtfully internally (with REBBL team members) and externally (vendors & customers).
  • Welcoming of humor in the midst of high-stress situations.
  • Dedicated to the mission of REBBL and passionate about sustainability, people, the planet, making a difference.
  • A Team Player; A great listener and communicator.


What We’re Looking For

We are looking for an experienced Category Manager to lead category, brand, and channel analysis and provide strategic recommendations that lead to improved sales profitability and REBBL’s continued growth in functional beverage. This position will have a high level of interaction across the company, working cross-departmentally and at all levels of the organization, reporting directly to the Director of Business Development.


Key Role Responsibilities

  • Create business reviews that bring category insights across channels, brand, and segments and present finds with strategic action plan recommendations to executive teams and key stakeholders.
  • Partner with the brand team to analyze core business and core portfolio, leveraging both historical data and forward-looking predictions to continue strengthening REBBL’S leadership position within the category.
  • Mine various datasets to discover sales opportunities and partner with sales teams to deliver fact-based selling stories and present at key retailer meetings as needed.
  • Work with finance and sales teams to determine optimal pricing and promotional strategies that meet ROI benchmarks and provide effective promotional materials.
  • Create various field tools that help drive partner execution and excellence at the shelf including assortment recommendations, set guidelines, and void gap reporting.
  • Collaborate with innovation and R&D teams to identify product opportunities and ensure that portfolio offerings are on-trend and optimized to win at retail.
  • Maintain and evolve reporting out of SPINS and Nielsen syndicated datasets, ensure data integrity and manage relationships with both partners.
  • Work with Director of Business Development and cross-departmentally to ensure successful collaboration on shared company goals.


Candidate Qualifications

  • 4+ years of category management or similar experience.
  • Proven history of working with syndicated data (SPINS/Satori platform knowledge ideal)
  • Bachelor's degree (preferred).
  • Solid knowledge of category management and sales & marketing principles.
  • Strong analytical skills with the ability to understand, interpret and communicate complex data.
  • Best-in-class presentation skills in the development of selling stories as well as presenting to customers and throughout the organization at all levels.
  • Responsible, self-motivated, dependable, and engaging.
  • Excellent communication skills to send and receive information concisely.
  • Highly proficient with Microsoft Office Suite, Excel, Powerpoint and Google Docs
  • Ability to guide and manage multiple initiatives simultaneously.
  • Entrepreneurial mindset and ownership of projects.
  • Calm in an ever-changing, fast-paced environment.

Job Specifics

  • Full-time, salaried position
  • 40+ hours per week, medical benefits & wellness program


  • Competitive salary and bonus
  • Equity potential - vesting starts after one year of employment
  • Medical, Dental, Vision plans
  • 401k Retirement plan
  • 9 Company Paid Holidays and 2 Floating Holidays
  • 18 days of Paid time off to start and up to 25 days over time
  • Health and Wellness Benefit programs